What is SEO and why M2A?
Search engine optimization (SEO) is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results (known as “natural” or “organic” results) and excludes direct traffic and the purchase of paid placement.
At M2A, we have a combined 30 years of SEO experience. We have been around since 1998 and have seen all the ups and downs of the web. Our expert SEO technicians make a big difference. Strategy and SEO architecture is the pillar to a winning tactical plan. We will be a part of your team to make sure your custom needs are met. No two SEO projects are alike, therefore studying each project with due diligence and strategizing accordingly is the only winning combination.
SEO Consulting Services
At M2A, we have a combined 30+ years of SEO experience. Our wide range of SEO services, can help any client of any industry. We tailor a SEO consulting program for your project based on what you actually need, your in-house team capabilities, and your end goals.
In Depth Audit
Also provided as an A La Carte service, our in depth industry leading SEO audits is where our pillars of SEO consulting service start. Our 2-weeks, 40 hour audit is the not built to impress you but to plan a successful SEO strategy for your needs.
Custom SEO Flash Reports
What doesn't get measured doesn't get done.
We have a background in math and statistics and we love working with numbers. We build custom flash reports based on our client needs and we adapt our strategy based on the facts and figures in our reports.
We love to be crystal clear. As a client you will see where we started and how the progress is.
SEO is like a Bird.
SEO is like a bird. If a bird wants to fly, it has to have wings and feathers. There is so many little feathers and muscles helping the bird fly. These little pieces contribute to a successful flying experince.
SEO is the same. There are a lot of little activities that had to be done consistently and in synchrony to make your website fly to the first page.
At M2A, we help you build this system and make it work. We constantly track and make sure your SEO system is lubricated and is working towards the goal.
The first step after the initial audit of your SEO is building a SEO architecture for your project and stick with it. We create the pillars or silos and we help transfer the link or SEO juice to feed any product or service on top of your SEO silos.
On Site Optimization
Based on the SEO architecture and silos, we go into depth on every single page and piece of content and we optimize them based on the most recent Google algorithms and researched keywords for your pages.
Utilizing our expert team of content writers or your in-house content creators, we implement the content strategy built in the strategy phase to feed the SEO architecture we have initially built. Google says, "Content is King" and we follow their guidelines to prepare and optimize the unique content for your website.
Votes, backlinks and mentions are important to build your domain authority. The more votes or backlinks we get from outside website, the higher our domain authority will be leading to a higher page rank. Our link building experts identify high quality, high DA websites and do their best to get us linked from there.
What you can expect from M2A
In our SEO services, we focus on increasing organic traffic to your website.
To have a successful SEO campaign, we deliver the followings