Developing a website that flawlessly operates

Our developers work alongside the project’s lead designer and content strategist to strike the perfect balance between presentation and performance—ensuring the highest level of design accuracy and user experience. Often, this process is time-consuming and requires all disciplines working together to not only deliver the most elegant and smooth experience possible but also to potentially unveil opportunities to boost the site’s performance.

Good website design is a must in today’s highly visual market.

From complex e-commerce solutions to utilizing third-party tools and APIs, M2A Solutions work to develop a website that flawlessly operates, reinforces your brand, and delivers on user expectations—all while accounting for nearly 15 million unique, often unstable website viewing environments.

Content-driven design

Decorations don’t drive home messages. Content does. Reducing text-based content to a visual design element (the shape of the text) can result in bloated and unrealistic client expectations once real data replaces the dummy content. M2A Solutions allow design decisions to be dictated by the on-page content and messaging, and often our designers use the actual content to inspire interesting elements that might not have been conceived without it.

Once initial designs are complete, ongoing partnership clients receive routine design audits in which a variety of testing tools (e.g., heat mapping, A/B testing) are used to subtlety adjust layouts, calls to action, and visual hierarchy. This non-stop improvement creates websites that not only keep looking like four-star restaurants but also have the functionality and advanced programming to deliver leads, clients, and revenue.

Providing an Optimal Experience

It allows easy reading and navigation without the drudgery of resizing, panning, and scrolling or the time and expense of building customized mobile apps for the major platforms.
And that’s a really good thing since nearly half of your customers go online mostly using their smartphones—in fact, mobile and tablet browsing is expected to eclipse desktop-based access within three to five years. This very page you’re reading right now receives 31 percent of its traffic from smartphones and tablets.

Responsive design gives us the freedom to build a site that can dynamically change to fit each user and platform. A media query allows us to target not only certain device classes but also to actually inspect the physical characteristics of the device rendering our work. We then prioritize content and make strategic choices as elements shift and reposition themselves. For example, we could highlight the contact info and social media elements when a user is browsing on a smartphone or adjust the text size and readability when a user is on a tablet device.

Responsive web design allows us to build sites that provide an optimal viewing experience across a wide range of devices—whether you’re on a smartphone or a 27” monitor.

One glance can turn visitors into customers

The way your site looks tells users whether they want to interact or do business with you in just a fraction of a second.

Mobile-first, The matter of today

Decorations don’t drive home messages. Content does. Reducing text-based content to a visual design element (the shape of the text) can result in bloated and unrealistic client expectations once real data replaces the dummy content. M2A Solutions allow design decisions to be dictated by the on-page content and messaging, and often our designers use the actual content to inspire interesting elements that might not have been conceived without it.

Once initial designs are complete, ongoing partnership clients receive routine design audits in which a variety of testing tools (e.g., heat mapping, A/B testing) are used to subtlety adjust layouts, calls to action, and visual hierarchy. This non-stop improvement creates websites that not only keep looking like four-star restaurants but also have the functionality and advanced programming to deliver leads, clients, and revenue.

Driving Users to a Specific Action

Our strategic recommendations are brought to life by designing an effortless user experience (abbreviated as UX). UX is a trendy blanket term that is constantly relied upon but rarely defined as it grows from buzzword to brass tacks. Essentially, UX is about making your digital interactions on any device easy, rather than frustrating.

Take a complex task and create multiple intuitive paths for users to effortlessly accomplish said task. Then repeat that process for every task folk would value—that’s the micro level of UX. Take a step back and you’ll notice that UX encompasses every aspect of a person’s interaction with a product, service, or company. Anything that shapes your audience’s perception is influenced by UX, and the trick is marrying all those micro-level interactions with a larger, cohesive vision.

Design Elements

Whether we’re creating a landing page for a specific campaign or working on the user experience of your shopping cart, M2A Solutions take into account numerous best practice procedures surrounding directional cures, color and contrast, and whitespace. At the same time, it’s important to not ignore psychological elements of converting online (e.g., loss aversion techniques to create a sense of urgency and social proof features to help customers feel like part of a larger group.

First Impressions Matter

Good website design starts with hierarchy. A defined hierarchy is important from a business perspective because it prioritizes information for the busy user. If someone has a limited amount of time to interact with your site, you should aesthetically define what’s important so your message can be communicated at a glance.

Branding, Branding, Branding

A website is your public branding portal. Anyone in the world can learn about a company, individual or project with a simple online search. Your website creates an image of who you are and what you want the international community to know about you, your product or service. On your website, you control the message.

A good website conveys this information in an obvious way. It is also how you tell your brand story. While you can’t control all of the information out there, your website should contain information that shows users the type of brand you are. Images and text should come together in a way that reflects the mood and tone of your company.

What About Mobile or Apps?

The technological needs of every business are different. But is it important to understand the mobile market that is growing daily?

M2A Solutions is envisioned to provide the latest and finest mobile app development solutions to businesses worldwide. We understand the worth of your investment and that’s why our professional app development process is embedded with warranty clauses in every contract.

M2A Solutions

Build strategic, engaging experiences that reinforce credibility, communicate key messages and turn prospects into profits.