Why Amazon Matters To Brands?

 

Amazon has an impressive reach of consumers.

100 million active Prime users on Amazon.com only! To take advantage of that reach, setting up Amazon properly and efficiently is paramount. We can also help you reach the global Amazon marketplaces.

How Would M2A Help Your Company? We
  • Optimize your Account
  • Beautify and Enrich your Listings
  • Help you Get Brand Registered
  • Create your Enhanced Listings & Amazon Store Front
  • Manage and Forecast your Inventory
  • Run and Optimize your Amazon Advertising
  • And Make you more money.

Common Strategic Issues For Brands

Branding

Is the content consistent, correct, complete and optimized?

Are images formatted properly?

Who is winning the Buy Box?

Pricing

Is there 3rd party sellers?

Is Amazon affecting pricing off of Amazon- Brick and Mortar?

Do you have a Minimum Advertised Price?

Distribution

Who does the fulfillment and distribution?

Who is selling your products?

Are 3rd party sellers selling more effectively than you are?

Management

Who makes sure your product details are up to date?

Is there any UPC/brand abuse?

Who is managing stock?

Example Problem Scenarios

 

Price Erosion

Currently, 95% of pricing on Amazon is under manufacturer’s suggested retail price

 

Content

No A+ product pages, No Enhanced Brand Content, 3rd party sellers’ listing being more utilized
No Brand Page / Store Front (a friendlier, brand customized, and more attractive buying experience)

 

Under Represented

Not all products are being sold on Amazon
Not brand registered and not utilizing A+ listings

 

Listings

Numerous Duplicate Non-Optimized Listings
Matrix Listings not being utilized

 

Missed Sales

Products with no BUY BOX winner
No advertising

Solutions To The Problem

 

  • Product listing correction (duplicates removed, variations added)
  • Optimize listings, adding necessary keywords, meta tags
  • Soliciting positive and repairing negative customer feedback
  • Reporting unauthorized sellers and unauthorized sellers
  • Track shipments: reserved, inbound, outbound, replenished/print proper labels
  • Creating highly effective Amazon sponsored ads and HeadLine ads
  • Updating old images with multiple high quality and properly formatted images
  • Utilizing Amazon Early Reviewer program
  • Set up promotions, Lightning deals, etc.
  • Take advantage of amazon’s customer reach

Brand Management On Amazon

 

  • Brand Registry Process
  • Creating A+ and Enhanced Listings
  • Creating Amazon Store Front
  • Remove Unauthorized Sellers
  • Taking Over Listings from 3rd Party Sellers

 

Amazon Store Management

 

  • Optimize (SEO) product listings for better conversion and higher sales
  • Update listings, back-fill missing data (i.e. keywords, UPC, description, titles, images, etc.)
  • Create a marketing plan to increase visibility
  • Manage account activity and customer service